Friday, March 30, 2007

Big Stakes Search Challange

News Article here

Basically, the webmaster world is all in a buzz over this 10 million dollar challange to get a poker website ranking number one using only 'white hat' techniques. There is a lot of grey area between white hat and black hat, lots of will be interesting to see how this plays out.

If you have any interest, read any SEO forum, it is THE topic of the moment.

Intertwined with this is the story of how the guy taking the challange, Rand F. had bought a SuperBowl ad to propose to his girlfriend. He was later deneyed the opportunity. (Target even agreed to pay for it at one point, it was later revealed)

He ran the video, My Super Proposal, later on her favorite TV show instead and had a camera hidden and recording to catch her reaction...pretty good, and nationally watched 'reality video'. Notice that it has almost 400 thousand views. All of this buzz resulted in a LOT of PR for him and his business !! Great ploy.

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