About Google

Funny quote of the day today.

"A liberal is a person whose interests aren't at stake at the moment."
- Willis Player

The big news yesterday: Google agrees to pay $90 mln in click fraud suit
Reuters Story

Some comments on this from webmasters in a forun I read:
Frankly, we've been very aggressive about fraud detection and developed several proprietary tools for that purpose in addition to working, both with our data and our expertise, with a number of Tier 1 fraud specialists around the country (USA), and we've seen very little click fraud coming from Google in the past year or so.
99% of our detected fraud comes from Yahoo.

and from another:
I had filed a complaint with the FTC 3 years ago when we analyzed our stats and noticed 70% of visitors from Google remained less then 3 seconds on our home page. There are soo many companies that this effect, it's incredible. I just hope this encourages the big players to stop trying to expand their services while their core profit pipeline is flawed.

and from another:

Too bad they agreed to settle. I would be interersted in knowing what safeguards are actually in place to prevent click fraud and how effective they are, along with any technical solutions which could be enforced upon companies running PPC advertising to prevent fraud. This info. could have come out in court proceedings. The settlement is an easy out to not have to divulge the vulnerabilities in online PPC advertising.

and from another:
when our click tracking service was actually operational...we estimated 15% of clicks were garbage ( multi comp. clicks or 2 seconds and out)...

and from another:
Click fraud was one of the key business flaws G stated pre-IPO. They've been expecting this for a while and were laughing when the opposition said cool to $90M

"Google executives have repeatedly said the level of click fraud on its ad network is minuscule — a contention that the proposed settlement amount seems to support.

The $90 million translates into less than 1 percent of Google's $11.2 billion in revenue during the past four years."

Also of note, Yahoo was named in the suit also. They didn't settle and are going to fight it."

Comments

Post a Comment

Popular posts from this blog

Color Change Paint Job

Image
I spotted another car with one of those awesome paint jobs that change colors are you drive past. I used to see one with a different set of hues parked in from of a local vinyl liner pool company here in Gulf Shores. This is what I'd like on my VW Thing, but I want coral and peach shades so it look like a woman's fingernail polish rack at the nail salon. Anyone know anything about this type of paint job ? What is it called ? What's it cost. Where do you go to get it ?
Read more

Class distinctions and social networking sites

Interesting read: An excerpt: A month ago, the military banned MySpace but not Facebook. This was a very interesting move because the division in the military reflects the division in high schools. Soldiers are on MySpace; officers are on Facebook. Facebook is extremely popular in the military, but it's not the SNS of choice for 18-year old soldiers, a group that is primarily from poorer, less educated communities. They are using MySpace. The officers, many of whom have already received college training, are using Facebook. The military ban appears to replicate the class divisions that exist throughout the military. I can't help but wonder if the reason for this goes beyond the purported concerns that those in the military are leaking information or spending too much time online or soaking up too much bandwidth with their MySpace usage. The entire article
Read more

Is It Just ME?

Two odd phrases keep popping up in print that just seem weird to me. Here is one: "I am absolutely appalled that another computer containing the personal information of veterans has gone missing ," said Sen. Rick Santorum, a Pennsylvania Republican. Why not say "is missing" ? Doesn't "has gone" imply some action on the part of the computer? And our local newspaper recently had headlines that said: "City looks to buy land on Ft. Morgan Road" Is "looks to buy" an accepted English phrase for "considers" or similar? Maybe it is, but both of those phrases sound rather like Granny Clampett to me. Your opinion?
Read more