Old Favorite from the 70's

Best known for toothpaste, Tom's of Maine got its start in 1970 by making a phosphate-free laundry detergent.

Tom's of Maine -- a niche brand whose renown as a socially responsible maker of natural products exceeds its market share -- is selling itself to Colgate-Palmolive Co. for about $100 million, the company said yesterday.

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